Management Studies
Faculty Publications
Journal Publications
| Author Name | Title of the Paper | Name of the Journal with citation details |
|---|---|---|
| Dr. A. Ravisankar Professor /DoMS | Strategic Marketing and Distribution Alliances for Driving Startup Growth. Navigating Strategic Partnerships for Sustainable Startup Growth. | IGI Publication. 8th Chapter. DOI: 10.4018/979-8-3693-4066-0.ch008. |
| Dr. S. M. Uvaneswaran Professor /DoMS | Logistics and Supply Chain Management. | BR Publications. |
| Dr. S. M. Uvaneswaran Professor /DoMS | Credit Risk Prediction Using Machine Learning on Apache Spark Big Data Framework | 2026 6th International Conference on Multimedia, Signal Processing and Communication Technologies (IMPACT) | 979-8-3315-8478-8/26/$31.00©2026 IEEE/DOI:10.1109/IMPACT68503.2026.11468309 |
| Dr. S. M. Uvaneswaran Professor /DoMS | A Study On Effectiveness Of Performance Appraisal System | Journal Of Emerging Trends And Novel Research, 2026 JETNR | Volume 4, Issue 5 May 2026 , ISSN 2984-9276 |
| Dr. S. M. Uvaneswaran Professor /DoMS | A Study On Digital HR Transformation And Its Impact On Oraganizational Effectiveness In Sakthi Sugars Limited | Journal Of Emerging Trends And Novel Research, 2026 JETNR | Volume 4, Issue 5 May 2026 , ISSN 2984-9276 |
| Dr. S. M. Uvaneswaran Professor /DoMS | A Study On Employee Attendance And Payroll Management System And Its Impact On HR Effectiveness At Rkg Ghee | Journal Of Emerging Trends And Novel Research, 2026 JETNR | Volume 4, Issue 5 May 2026 , ISSN 2984-9276 |
| Dr. S. M. Uvaneswaran Professor /DoMS | Strategic Workforce Planning During Seasonal Demand Fluctuations | Journal Of Emerging Trends And Novel Research, 2026 JETNR | Volume 4, Issue 5 May 2026 , ISSN 2984-9276 |
| Dr. R. Shanthi Professor /DoMS | Psychosocial Determinants of Stress among Faculty in Self-Financing Colleges: A Multivariate Analytical Study | Journal name - Suraj Punj Journal for Multidisciplinary Research ISSN -2394-2886 |
| Dr. R. Shanthi Professor /DoMS | A Study On Strategic Recruitment: Enhancing Talent Acquisition For Organizational Growth | International Journal of Research Publication and Reviews, Vol (7), Issue (6), June (2026), Page – 6790-6795, ISSN 2582-7421 |
| Dr. R. Shanthi Professor /DoMS | Emotional Intelligence, Job Satisfaction and Work Engagement as Predictors of Teaching Effectiveness in Higher Education | International Academic Journal of Science and Engineering, Vol. 13, No. 1, 2026, pp. 215-232. ISSN 2454-3896 |
| Mr. M. Nandhakumar Assistant Professor/Doms | A Study On Recruitment And Selection Process In Ikonnect Talentum Arrow Pvt.Ltd | Journal Of Emerging Trends And Novel Research, 2026 JETNR | Volume 4, Issue 5 May 2026 , ISSN 2984-9276 |
| Mr. M. Nandhakumar Assistant Professor/Doms | Effectiveness Of ERP And E-Hr Systems In Streamlining Recruitment And Statutory Hr Compliance: A Study In The Garment Manufacturing Sector | Journal Of Emerging Trends And Novel Research, 2026 JETNR | Volume 4, Issue 5 May 2026 , ISSN 2984-9276 |
| Mr. M. Nandhakumar Assistant Professor/Doms | A Strategic Approach to Hiring: Recruitment and Selection Analysis at ANCY HR Solutions Pvt Ltd. | Journal Of Emerging Trends And Novel Research, 2026 JETNR | Volume 4, Issue 5 May 2026 , ISSN 2984-9276 |
| Mr. M. Nandhakumar Assistant Professor/Doms | A Study on Employee Behaviour and Job Satisfaction | Journal Of Emerging Trends And Novel Research, 2026 JETNR | Volume 4, Issue 5 May 2026 , ISSN 2984-9276 |
| Mr. M. Nandhakumar Assistant Professor/Doms | A Study On The Challenges Faced By Human Resource Professionals And Freshers | Journal Of Emerging Trends And Novel Research, 2026 JETNR | Volume 4, Issue 5 May 2026 , ISSN 2984-9276 |
| Mrs. D. Kalaiselvi, Assistant Professor/DoMS | E-Business Management. | BR Publications, ISBN: 978-81-998441-6-2, Jan – 2026. |
| Mrs. D. Kalaiselvi, Assistant Professor/DoMS | A study on the role of digital recruitment platforms in Improving hiring effectiveness at SNAB solutions, Coimbatore | Journal of Emerging Trends And Novel Research, © 2026 JETNR | Volume 4, Issue 5 May 2026 | ISSN: 2984-9276 | JETNR.ORG |
| Mrs. D. Kalaiselvi, Assistant Professor/DoMS | A Study On The Role Of Digital Recruitment Platforms In Improving Hiring Effectiveness At Snab Solutions, Coimbatore | Journal Of Emerging Trends And Novel Research, 2026 JETNR | Volume 4, Issue 5 May 2026 , ISSN 2984-9276 |
| Dr. A. Ravisankar Professor/DoMS | Environmental Considerations in the Ethics of AI Adoption in Healthcare: Striving for Sustainable and Responsible Practices. | Artificial Intelligence and Its Applications, First International Conference, ICAIA 2023, December 16-19, 2025, Page No 66-79. https://doi.org/10.1007/978-3-031-84397-6_5. |
| Dr. A. Ravisankar Professor/DoMS | Optimizing remote work performance management: Ethical Implications of AI and AI Advancements. | 3rd International Conference on Optimization Techniques in the Field of Engineering (ICOFE-2024), January 2025, https://dx.doi.org/10.2139/ssrn.5076173. |
| Dr. A. Ravisankar Professor/DoMS | Improving Customer Experience Using a Hybrid Decision Tree and Support Vector Machine Approach. | Intelligent Computing and Optimization. ICO 2023. Lecture Notes in Networks and Systems, Vol 874. Springer, Cham. https://doi.org/10.1007/978-3-031-50887-5_38. |
| Dr. A. Ravisankar Professor/DoMS | Bibliometric Analysis of AI Research in Sustainable Smart Cities. | IGI Publication. 11th Chapter. |
| Dr. S. M. Uvaneswaran Professor /DoMS | Circular Economy Strategies for Resource efficiency and sustainable development in manufacturing industries. | South Eastern European Journal of Public health, Vol XXV S2, 2024, Page No 14-29. https://doi.org/10.70135/seejph.vi.2576. |
| Dr. S. M. Uvaneswaran Professor /DoMS | A study on assessment of impact of diversity training on workplace inclusion in techniwings technology limited at Chennai. | International Journal of Research Publication and Reviews, Vol (6), Issue (5), May (2025) Page – 16954-16959. |
| Dr. S. M. Uvaneswaran Professor /DoMS | Strategic Analysis of Talent Acquisition Success through Job Portal Optimization. | International Journal of Research Publication and Reviews, Vol (6), Issue (5), May (2025), 16821-16824.Page – |
| Dr. S. M. Uvaneswaran Professor /DoMS | Challenges of Financial Behaviour in personal investment in Analysing the role of psychological factors in Decision Making. | Education Administration: Theory & Practice Journal, Vol. 30, 2024, Issue No 5, Page No 2693- 2700. DOI: https://doi.org/10.53555/kuey.v30i5.3330 |
| Dr. S. M. Uvaneswaran Professor /DoMS | Introduction to Intellectual Property Rights. | JSR Publications, India ISBN: 978-93-6226-486-2. |
| Dr. R. Shanthi Professor /DoMS | A study on brand loyalty and customer satisfaction on Cosmetic products in Coimbatore city. | International Journal on Emerging Technologies and Innovations | Volume: 1, Issue: 1, Sep 2024. |
| Dr. R. Shanthi Professor /DoMS | Assessment of Organizational Culture Dimensions in Shakti Sugars Limited, Erode | International Journal of Advanced Scientific Research & Development- ISSN 2395-6089 |
| Mr. Somnath Bhattacharjee, Assistant Professor/DoMS | Emerging Startups in the Evolving Industry Landscape by Empowering Entrepreneur Growth: An Agile Marketing Practice. | IGI Global Publisher, 13th Chapter. IGI DOI:10.4018/979-8-3693-4466-8.ch017. |
| Mr. M. Nandhakumar Assistant Professor/DoMS | A study of effectives of online recruitment platforms in talent acquisition towards KGISL institute. | International Journal of Research Publication and Reviews, Vol (6), Issue (5), May (2025) Page – 16934-16940. |
| Mrs. D. Kalaiselvi Assistant Professor/DoMS | A Study on assessing the effectiveness of AI-driven hr functions in LLP’s With special | International Journal of Scientific Research and Engineering Development-– Volume 8 Issue 3, |
| reference to Coimbatore district. | ISSN : 2581-7175 | |
| Mr.M.Ramarajan Assistant Professor/DoMS | An Analytical Study on the Interview Framework at Omega Healthcare Coimbatore. | International Journal of Research Publication and Reviews, Vol (6), Issue (5), May (2025), Page – 16635-16637,ISSN 2582-7421. |
| Dr. A. Ravisankar Professor /DoMS | Harnessing 6G for Consumer-Centric Business Strategies Across Electronic Industries, in AI Impacts in Digital Consumer Behaviour. | IGI Global, March 2024, PP 241-270, DOI:10.4018/979-8-3693-1918-5.ch010. |
| Dr. A. Ravisankar Professor /DoMS | Analysis Role of ML and Big Data Play in Driving Digital Marketing's Paradigm Shift. | 2023 IEEE World Conference on Applied Intelligence and Computing, AIC 2023, 2023, pp. 388–394. (Article Scopus Indexed). |
| Dr. A. Ravisankar Professor /DoMS | Economic Studies on Automobile Management: Working Capital and Investment analysis, in Multicipilnary Approaches to Organisational Governance During Health Crises. | IGI Global, 2023, PP 169-198, DOI:10.4018/978-1-7998-9213-7.ch009. |
| Dr. A. Ravisankar Professor /DoMS | Stage by stage E- Ecommerce market database analysis by using machine learning models. | EAI ICISML 2023 - EAI 2nd International Conference on Intelligent Systems and Machine Learning organized by Sri Sri University Odisha (Accepted and to be published in - Scopus indexed journal). |
| Dr. A. Ravisankar Professor /DoMS | Environmental Considerations in the Ethics of AI Adoption in Healthcare: Striving for Sustainable and Responsible Practices. | International Conference on Artificial Intelligence and its Application (ICAIA - 2023), (Accepted and to be published in - Scopus indexed journal). |
| Dr. A. Ravisankar Professor /DoMS | Integrating learning context and characteristics of Gen Z and Gen α | Korea Review of International Studies, ISSN 1226- 4741, Volume 16, Issue 46, Pages: 175-181, ABDC Rating Journal ‘C’ Category. |
| Dr. A. Ravisankar Professor /DoMS | Impact of Stress and its Employees Performance in IT Industries. | World Journal of Management and Economics, ISSN 819- 8643, Volume 16, Issue 01, Pages: 273-282, ABDC Rating Journal ‘C’ Category. |
| Dr. S. M. Uvaneswaran Professor /DoMS | CSR and Corporate Governance Interdependence: A Conceptual Study. | Journal of Harbin Engineering University ISSN: 1006-7043, Vol 44 No. 6, 2023. |
| Dr. S. M. Uvaneswaran Professor /DoMS | Role of artificial intelligence in human resource management of selected it companies at Chennai city. | International Journal of Management and Commerce, Volume 5, Issue 1, 2023, Page No. 102-106, Online ISSN: 2664-6854, Print ISSN: 2664-6846. |
| Dr. S. M. Uvaneswaran Professor /DoMS | Examine How Consumer Behaviour is Influenced by E-Commerce Trends and Online Reviews. | Samdarshi ISSN: 2581-3986 Vol 16 Issue 4 (September 2023). |
| Dr. R. Shanthi Professor /DoMS | The Effect of Emotional Intelligence in Leadership Effectiveness Among the Post-Secondary Academic Level Educationalist. | International Journal of Scientific Research in Engineering and Management (IJSREM) Volume: 08 Issue: 06 | June - 2024 SJIF Rating: 8.448 ISSN: 2582-3930. |
| Mr. M. Nandhakumar Assistant Professor/DoMS | Financial and Economic Analysis of Sustainable Practices for Green Computing. | IGI Global Publisher, 11th Chapter. DOI:10.4018/979-8-3693-2643-5.ch011. |
| Mrs. D. Kalaiselvi Assistant Professor/DoMS | Social Innovations Education, Environment and Healthcare, 8th Chapter in “Future Developments of Higher Education on Social Psychology: Innovation and Changes”. | IGI Global Publisher, 8th Chapter. DOI: 10.4018/979-8-3693-2569-8.ch008. |
Patent
2025-2026
| S.No | Name of the Faculty | Title of the Invention | Application No./Date of filing | Publication Date |
|---|---|---|---|---|
| 1 | Mr. M. Nandhakumar | AI-Enhanced Predictive Maintenance System for Industrial IOT Using Hybrid Time-Series Modeling | Application No: 202541108502 A | 28-11-2025 |
| 2 | Mr. M. Nandhakumar | AI-based market trend forecasting system using multi-source data fusion | Application No: 202641003689 A | 30-01-2026 |
| 3 | Mr. M. Nandhakumar | Advanced AI Model for Workforce Performance Improvement Using Behavioral Analytics | Application No: 202641003689 A | 30-01-2026 |
| 4 | Mrs. D. Kalaiselvi | Dynamic Inventory Management System Using IOT and Predictive Analytics | Application No: 202541099857 A | 28-11-2025 |
| 5 | Mrs. D. Kalaiselvi | AI-based employee retention prediction system using organizational behavior metrics | Application No: 202541098010 A | 14-11-2025 |
| S.No | Name of the Faculty | Title of the Invention | Application No./Date of filing of Application | Publication Date |
|---|---|---|---|---|
| 1 | Dr.A.Ravisankar | Unleashing the Potential of Artificial Intelligence (AI) in Customer Journey of Cognitive Marketing and Consciousness Intention in E-Commerce Website | Application No: 202341043534 | Application under Process |
| 2 | Dr.S.M.Uvaneswaran | Automated employee expense Reimbursement system | Design Patent No.381932-001 | 21-03-2023 |
| 3 | Mr. Somnath Bhattacharjee | Impact on job evaluation process in banking sector | Application No: 202241057063 | 14-10-2022 |
Conference Publications
2025-2026
| S.No | Author Name | Title of the Paper | Name of the Conference |
|---|---|---|---|
| 1 | Dr. S. M. Uvaneswaran | A Study on Financial Literacy Among College Students by Analyzing their Pocket Money Usage | International Conference on Strategic Financial Reforms for Viksit Bharat @2047, VET Institute of Arts & Science College, Erode (20 Aug 2025) |
| 2 | Dr. R. Shanthi | Rising Gold Price and its Influence on Savings, Culture and Social Status among Lower-Income Families of Erode | International Conference on Sustainability Through Innovation: The Future of Business and Technology, Vivekananda Institute of Management Studies (31 Oct 2025) |
| 3 | Dr. R. Shanthi | Antecedents of Employee Brand Performance Among Retail Organizations | International Conference on Frontiers of Sustainability – GRIE (FOS 2026), Thiagarajar School of Management, Madurai (22–24 Jan 2026) |
| 4 | Dr. R. Shanthi | Antecedents of Employee Brand Performance Among Retail Organizations | IEEE International Conference on Technology & Management for Sustainable Development (ICTMSD-2026), Sri Sairam Engineering College, Chennai (06–07 Feb 2026) |
| 5 | Mr. M. Nandhakumar | Real-Time Adaptive Traffic Management System for Emergency Vehicle Prioritisation | IEEE International Conference on Communication Networks and Computing (CNC-2025) (29–30 Dec 2025) |
| 6 | Mr. M. Ramarajan | Influence of Large-Scale IT Sector Layoffs on the Mindset and Career Choices of Engineering Students in Erode District | International Conference on Sustainability Through Innovation: The Future of Business and Technology, Vivekananda Institute of Management Studies (31 Oct 2025) |
| S. No | Author Name | Title of the Paper | Name of the Conference |
|---|---|---|---|
| Academic Year 2022-2023 | |||
| 1 | Dr. A. Ravisankar | CSR and Its Role in Achieving Sustainable Development Goals | 1st International Conference on “Recent Trends in Corporate Social Responsibility and Sustainability Development Goals (ICON – 23)” conducted by the School of Business, VET Institute of Arts & Science College, Erode on 18.02.2023 |
| 2 | Dr. A. Ravisankar | Stage by stage E- Ecommerce market database analysis by using machine learning models | EAI ICISML 2023 - EAI 2nd International Conference on Intelligent Systems and Machine Learning organized by Sri Sri University Odisha |
| 3 | Dr. A. Ravisankar | Environmental Considerations in the Ethics of AI Adoption in Healthcare: Striving for Sustainable and Responsible Practices | International Conference on Artificial Intelligence and its Application (ICAIA - 2023). |
| 4 | Dr. A. Ravisankar | Application of social media in business-to-business marketing under the perspective of marketing process | International conference on Humanities for Smart Societies 2023 (HMSS-2023). |
| 5 | Dr. A. Ravisankar | “Designing an effective performance management system in the age of remote work involving the ethics of HR through artificial intelligence” | International Conference on Contemporary Challenges in Science and Its Engineering Applications (IC3SEA 2023), Organized by Study World College of Engineering, Coimbatore, ISBN No:9789359156972, pages:73. |
| 7 | Dr. S. M. Uvaneswaran | Corporate Social Responsibility and Sustainability: From A Corporate Governance Perspective | 1st International Conference on “Recent Trends in Corporate Social Responsibility and Sustainability Development Goals (ICON – 23)” conducted by the School of Business, VET Institute of Arts & Science College, Erode on 18.02.2023 |
| 8 | D. Nidhyanath | A Study on Role and Responsibilities of Educational Institutions relating to Consumer Protection | International Conference VARTANA 2.0 “Innovation—An Engine for Inclusive Growth and Sustainable Development” organized by St.Claret College, Bengaluru on 29 and 30.9.2022 |
| 9 | D. Nidhyanath | Study on impact among Consumer Trust on Digital/E-Payment Mode of Transaction for Online Shopping | International Conference on Contemporary Challenges in Management, Education, Engineering and Applied Sciences organized by Cheran College of Engineering, Karur on 30.7.22 |
| 10 | D. Nidhyanath | A Study on Online Shopping and Misleading Ads | 1st International Conference on “Recent Trends in Corporate Social Responsibility and Sustainability Development Goals (ICON – 23)” conducted by the School of Business, VET Institute of Arts & Science College, Erode on 18.02.2023 |
| 11 | Dr. S. Raj Kumar | Corporate with NGOs | 1st International Conference on “Recent Trends in Corporate Social Responsibility and Sustainability Development Goals (ICON – 23)” conducted by the School of Business, VET Institute of Arts & Science College, Erode on 18.02.2023 |
| 12 | Dr. S. Raj Kumar | A Study on Online Shopping Buying Behavior among Young Consumers | International Conference VARTANA 2.0 “Innovation—An Engine for Inclusive Growth and Sustainable Development” organized by St.Claret College, Bengaluru on 29 and 30.9.2022 |
| 13 | Dr. S. Raj Kumar | The role of NGOS in the development of women entrepreneurs | International Conference on Contemporary Challenges in Management, Education, Engineering and Applied Sciences organized by Cheran College of Engineering, Karur on 30.7.22 |
| 14 | Dr. V. Gayathri | The Sustainable Approach to Corporate Social Responsibility: A Global Analysis and Future Trends | 1st International Conference on “Recent Trends in Corporate Social Responsibility and Sustainability Development Goals (ICON – 23)” conducted by the School of Business, VET Institute of Arts & Science College, Erode on 18.02.2023 |
| 15 | Dr. V. Gayathri | An empirical study on role of Government in Public Health and the current scenario in India | International Conference VARTANA 2.0 “Innovation—An Engine for Inclusive Growth and Sustainable Development” organized by St.Claret College, Bengaluru on 29 and 30.9.2022 |
| 16 | Dr. V. Gayathri | Consumerism and its effect on Globalisation | International Conference on Contemporary Challenges in Management, Education, Engineering and Applied Sciences organized by Cheran College of Engineering, Karur on 30.7.22 |
| 17 | V. Prakash | An investigation of awareness of women on consumer rights in the rural context | International Conference on Contemporary Challenges in Management, Education, Engineering and Applied Sciences organized by Cheran College of Engineering, Karur on 30.7.22 |
| 18 | V. Prakash | A Study on Social Responsibilities of Laptop Manufacturers | International Conference VARTANA 2.0 “Innovation—An Engine for Inclusive Growth and Sustainable Development” organized by St.Claret College, Bengaluru on 29 and 30.9.2022 |
| 19 | V. Prakash | Role of NGO in Social Welfare | 1st International Conference on “Recent Trends in Corporate Social Responsibility and Sustainability Development Goals (ICON – 23)” conducted by the School of Business, VET Institute of Arts & Science College, Erode on 18.02.2023 |
| 20 | M. Sathya | A study on employee understanding of talent management strategies in software companies with special reference to Chennai City, Tamilnadu | 1st International Conference on “Recent Trends in Corporate Social Responsibility and Sustainability Development Goals (ICON – 23)” conducted by the School of Business, VET Institute of Arts & Science College, Erode on 18.02.2023 |
| 21 | M. Sathya | Role of Panchayati Raj Institutions in Rural Development with Special Reference to Perode Gram Panchayat in Erode District of Tamilnadu | International Conference on Contemporary Challenges in Management, Education, Engineering and Applied Sciences organized by Cheran College of Engineering, Karur on 30.7.22 |
| 22 | Somnath Bhattacharjee | Corporate with NGOs | 1st International Conference on “Recent Trends in Corporate Social Responsibility and Sustainability Development Goals (ICON – 23)” conducted by the School of Business, VET Institute of Arts & Science College, Erode on 18.02.2023 |
| 23 | Somnath Bhattacharjee | A Study on Customer Awareness about E-Banking Services with special reference to ICICI Bank, Gobichettipalayam Town | National Conference on "Recent Trends in Commerce" at Gobi Arts and Science College on 25.2.23. Edited Book ISBN No. 978-81-951454-6-1 |
| 24 | V. Malaravan | History of CSR in India | 1st International Conference on “Recent Trends in Corporate Social Responsibility and Sustainability Development Goals (ICON – 23)” conducted by the School of Business, VET Institute of Arts & Science College, Erode on 18.02.2023 |
| 25 | V. Malaravan | A Study on Online Shopping and Issues of Misleading Advertisement with Reference to Bengaluru City | National Conference on "Recent Trends in Commerce" at Gobi Arts and Science College on 25.2.23. Edited Book ISBN No. 978-81-951454-6-1 |
| 26 | M. Nandhakumar | Corporate Social Responsibility And Sustainability: From A Corporate Governance Perspective | 1st International Conference on “Recent Trends in Corporate Social Responsibility and Sustainability Development Goals (ICON – 23)” conducted by the School of Business, VET Institute of Arts & Science College, Erode on 18.02.2023 |
| 27 | M. Nandhakumar | A Study on the Problems faced by Online Buyers with Special reference to college students in Chennai City | National Conference on "Recent Trends in Commerce" at Gobi Arts and Science College on 25.2.23. Edited Book ISBN No. 978-81-951454-6-1 |
| Academic Year 2021-2022 | |||
| 1 | Dr.A.Ravisankar | Supply chain partners’ behaviour: Choosing the right partner and sourcing strategy | 24th Annual International Conference of the Society of Operations Management (SOM) held at XLRI-Jamshedpur, Jamshedpur, India, December, 2021 |
| 2 | Dr.A.Ravisankar | Supply Chain Resilience Through Options Contract | 32nd Annual POMS Conference held online, April 2022 |
| 3 | Mr.D.Nidhyananth | Satisfaction Level of Life Insurance Policy holders in Erode | International Conference on Globalization is Irreversible: Need for Branding India Inc& Making MSMEs Competitive,2nd -3rd March 2022, Sree Saraswathi Thyagaraja College, Pollachi, India(ISBN: 978-81-910472-9-5) |
| 4 | Mr.D.Nidhyananth | Antecedents of switching behaviour in telecom services | International Conference on Emerging Markets and Issues in Management, 19th -20th April 2022, VIT Business School, VIT University, Vellore, India. (ISBN: 978-93-5104-881-7) |
| 5 | Mr.D.Nidhyananth | Relationship between Job Satisfaction, Organizational Commitment and Organizational Citizenship Behaviour in Education Sector | 56th Annual Conference of TIES, held at Madurai Kamaraj University, Madurai, 08-10 January 2022 |
| 6 | Mr.D.Nidhyananth | Level of Employee Commitment in Shakti Sugars, Erode | 5th Edition of Virtual international Conference on Metamorphosis of Modern Management and Research organised by School of Management Studies, Bannari Amman Institute of Technology, Tamil Nadu on 26.05.2022 |
| 7 | Dr.V.Gayathri | Brand Preference of Branded Coconut Oil Consumer in Coimbatore City – An analytical study | 5th Edition of Virtual international Conference on Metamorphosis of Modern Management and Research organised by School of Management Studies, Bannari Amman Institute of Technology, Tamil Nadu on 26.05.2022 |
| 8 | Dr.V.Gayathri | Valuation of Indian Patents using Renewal Model | Asia- Pacific Innovation Conference, held at Delhi School of Economics, Delhi, during 13-14 December 2021 |
| 9 | Dr.V.Gayathri | Disinformation as a strategic weapon: Roles of societal polarization, government's cybersecurity capability, and the rule of law | International Conference on Information Systems (ICIS), Hyderabad, (13-16 Dec 21). |
| 10 | Dr.V.Gayathri | Antecedents of switching behaviour in telecom services | International Conference on Globalization is Irreversible: Need for Branding India Inc& Making MSMEs Competitive,2nd -3rd March 2022, Sree Saraswathi Thyagaraja College, Pollachi, India(ISBN: 978-81-910472-9-5) |
| 11 | Dr.S.Kalaivani | Exploring Rural Retailing-An Indian Perspective | International Conference on Globalization is Irreversible: Need for Branding India Inc& Making MSMEs Competitive,2nd -3rd March 2022, Sree Saraswathi Thyagaraja College, Pollachi, India(ISBN: 978-81-910472-9-5) |
| 12 | Dr.S.Kalaivani | A Literature Review on Cause Related Marketing | International Conference on Emerging Markets and Issues in Management, 19th -20th April 2022, VIT Business School, VIT University, Vellore, India. (ISBN: 978-93-5104-881-7) |
| 13 | Dr.S.Kalaivani | Level of Emotional Intelligence among Teaching Faculties in Namakkal, Tamil Nadu | 5th Edition of Virtual international Conference on Metamorphosis of Modern Management and Research organised by School of Management Studies, Bannari Amman Institute of Technology, Tamil Nadu on 26.05.2022 |
| 14 | Mr.V.Prakash | Highly Sustainable Agriculture | National Conference on Social Issues: Changes and Challenges: (Interdisciplinary View), January 25th, 2018, Fatima College, Madurai, India. (ISBN: 978-93-86782-6-6) |
| 15 | Mr.V.Prakash | Consequences of Consumer Attitude Toward Cause Related Marketing | International Conference on Interdisciplinary Research in Technology & Management 24th, 25th & 26th February, 2022, Kolkata |
| 16 | Mr.V.Prakash | Emotional Intelligence and Leadership Effectiveness among the Employees of HDFC Banks in Erode Region | 5th Edition of Virtual international Conference on Metamorphosis of Modern Management and Research organised by School of Management Studies, Bannari Amman Institute of Technology, Tamil Nadu on 26.05.2022 |
| 17 | Ms.M.Sathya | Organizational Learning and Creation of New Knowledge after the Covid19 Pandemic | 9th International HR Conference 2022 organized by K. J. Somaiya Institute of Management, February 3-5, 2022 |
| 18 | Ms.M.Sathya | Does Sectoral FDI Matter for Trade? Evidence from Emerging Economies | 56th Annual Conference of TIES, held at Madurai Kamaraj University, Madurai, 08-10 January 2022 |
| 19 | Ms.M.Sathya | Employee Capabilities: Enablers of Innovation at Service Marketing Firms | 11th Great Lakes-NASMEI (North American Society for Marketing Education in India) International Marketing Conference, Kotler-Srinivasan Center for Research in Marketing, Chennai, Dec. 29-30, 2021 |
| 20 | Ms.M.Sathya | The Role of Customer and Frontline Employee Interaction in Service Value Co-Creation | 5th Edition of Virtual international Conference on Metamorphosis of Modern Management and Research organised by School of Management Studies, Bannari Amman Institute of Technology, Tamil Nadu on 26.05.2022 |
| 21 | Mr.K.R.Vijayakumar | The Influence of Familial Socio-Political Forces on New Venture Creation Strategy in Family Business | Strategic Management Society (SMS) Special Conference, Hyderabad, Dec. 2021 |
| 22 | Mr.K.R.Vijayakumar | Employee Engagement and Employee Job Satisfaction in Retail Sector | 5th Edition of Virtual international Conference on Metamorphosis of Modern Management and Research organised by School of Management Studies, Bannari Amman Institute of Technology, Tamil Nadu on 26.05.2022 |
| 23 | Mr.K.R.Vijayakumar | Contribution of Family and Domestic Factors to Occupational Stress among college teachers | International Conference on Globalization is Irreversible: Need for Branding India Inc& Making MSMEs Competitive,2nd -3rd March 2022, Sree Saraswathi Thyagaraja College, Pollachi, India(ISBN: 978-81-910472-9-5) |
| 24 | Mr.Somnath Bhattacharjee | Emotional Intelligence and Leadership Effectiveness among the Employees of HDFC Banks in Erode Region | International Conference on Globalization is Irreversible: Need for Branding India Inc& Making MSMEs Competitive,2nd -3rd March 2022, Sree Saraswathi Thyagaraja College, Pollachi, India(ISBN: 978-81-910472-9-5) |
| 25 | Mr.Somnath Bhattacharjee | Use factor analysis in service Research - Evidence from Indian Railways | 5th Edition of Virtual international Conference on Metamorphosis of Modern Management and Research organised by School of Management Studies, Bannari Amman Institute of Technology, Tamil Nadu on 26.05.2022 |
| 26 | Mr.Somnath Bhattacharjee | Determinants of Customer Satisfaction in Sree Annapoorna Sree Gowrishankar Hotels at Coimbatore | 11th Great Lakes-NASMEI (North American Society for Marketing Education in India), International Marketing Conference, Chennai, Dec. 29-30, 2021 |
| Academic Year 2020-2021 | |||
| 1 | Dr.A.Ravisankar | Reputation and Organizational Performance: The Moderating Role of Intangible Assets | Strategic Management Society Special Conference, Hyderabad, March 2021 |
| 2 | Dr.A.Ravisankar | Artificial Intelligence in Business Applications | AICTE sponsored Virtual international Conference on Machine learning and Data analytics for Business Decision Making on 5th and 6th March 2021organized by VIIMS, Tiruchengodu, Nammakal |
| 3 | Dr.A.Ravisankar | Implementation of Lean manufacturing in Textile Industry | International Conference on Metamorphosis of Modern Management and Research organised by School of Management Studies, Bannari Amman Institute of Technology, Tamil Nadu on 13.8.20 |
| 4 | Mr.D.Nidhyananth | Effects of Global Linkage on Firms’ Response to Climate Change in High-Growth Developing Economies | Strategic Management Society Special Conference, Hyderabad, March 2021 |
| 5 | Mr.D.Nidhyananth | Development through Newly Evolved Technology in Open and Distance Education | International conference on Open and Distance Education: Frontiers, Challenges and Strategies, Hyderabad in Aug 2020 |
| 6 | Mr.D.Nidhyananth | The Impact of Advertisement on Rural Consumer: A Study | Indian Conference on Management Innovations for Growth in India - Opportunities and Challenges, Gandhinagar, Dec 2020 |
| 7 | Dr.S.Kalaivani | Mother Tongue Teaching and Language Policy | National Conference on ‘Mother Tongue Teaching and Language Policy, Ahmedabad, Feb 2021 |
| 8 | Dr.S.Kalaivani | Interactive Media and ELT Practice | International Conference on Interactive Media in Pedagogy: Learning English in & Beyond Classrooms in H. M. Patel, Jan 2021 |
| 9 | Dr.S.Kalaivani | Identifying Employee Competencies that Contribute to Development of Service Innovations in Family Firms | XIth CLAI Biennial International Conference 2020, The Journey and Scope of Comparative Literature: India and Beyond, Department of Comparative Literature, Jadavpur University, Kolkata, 2020 |
| 10 | Dr.S.Kalaivani | Exploring Arousal and Sharing Behavior on SNS: Does Motivation to Use SNS Matter? | Proceedings of the Forty First International Conference on Information Systems, December 13-16, 2020, Hyderabad, India |
| 11 | Mr.V.Prakash | Artificial Intelligence in Practice–Real-World Examples and Emerging Business Models | Proceedings of IFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2020, Tiruchirappalli, India, December 18–19, 2020, Proceedings, Part I |
| 12 | Mr.V.Prakash | Towards a Mindful Sensemaking of Enterprise Systems Assimilation: An Organizational Perspective | Proceedings of the Forty First International Conference on Information Systems, 13-16 Dec., 2020, Hyderabad, India |
| 13 | Mr.V.Prakash | Supply chain partners’ behaviour: Choosing the right partner and sourcing strategy | 24th Annual International Conference of the Society of Operations Management (SOM) held at XLRI-Jamshedpur, Jamshedpur, India, December, 2020 |
| 14 | Dr.K.T.Kalaiselvi | Establishing product quality in the market through artificial scarcity | 22nd International Conference, University of Pune, August, 2021 |
| 15 | Dr.K.T.Kalaiselvi | Supply Chain Resilience Through Options Contract | 32nd Annual POMS Conference held online, April 2021 |
| 16 | Dr.K.T.Kalaiselvi | Impact Of Nationalization And Behavioral Changes On Sourcing Decisions | 24th Annual International Conference of the Society of Operations Management (SOM) held at XLRI-Jamshedpur, Jamshedpur, India, December, 2020 |
| 17 | Ms.M.Sathya | Do Flash Sales Make Products More Desirable To Customers?” | 32nd Annual POMS Conference held online, April 2021 |
| 18 | Ms.M.Sathya | Digital Education - A Boon or Bane during and after Covid-19 | International Conference on Metamorphosis of Modern Management and Research organised by School of Management Studies, Bannari Amman Institute of Technology, Tamil Nadu on 13.8.20 |
| 19 | Ms.M.Sathya | Global Competitiveness in the Airline Industry | AICTE sponsored Virtual international Conference on Machine learning and Data analytics for Business Decision Making on 5th and 6th March 2021organized by VIIMS, Tiruchengodu, Nammakal |
| 20 | Mr.K.R.Vijayakumar | Role of Technology in Multi-Local Choice and Evolution of Creative Industries: An Exploratory Study | 24th Annual International Conference of the Society of Operations Management (SOM) held at XLRI-Jamshedpur, Jamshedpur, India, December, 2020 |
| 21 | Mr.K.R.Vijayakumar | Trend and Performance of Selected Mutual Funds | AICTE sponsored Virtual international Conference on Machine learning and Data analytics for Business Decision Making on 5th and 6th March 2021organized by VIIMS, Tiruchengodu, Nammakal |
| 22 | Mr.K.R.Vijayakumar | Marketing Strategy and Brand awareness of Quartz wrist Watches - With special reference to Titan Industries Limited, Bangalore | International Conference on Metamorphosis of Modern Management and Research organised by School of Management Studies, Bannari Amman Institute of Technology, Tamil Nadu on 13.8.20 |
| 23 | Mr.SomnathBhattacharjee | Global Linkage and Firms’ Response to Climate Change in Emerging Economies , Valuation of Indian Patents using Renewal Model | Asia- Pacific Innovation Conference, held at Delhi School of Economics, Delhi, during 13-14 December 2020 |
| 24 | Mr.SomnathBhattacharjee | Fusing Big Data and 3PL – Opportunities and Challenges | 9th ISDSI International Conference, held at Goa Institute of Management, Goa, during January 2-4, 2021 |
| 25 | Mr.Somnath Bhattacharjee | FDI in Retail Sector in India – Policy Issues | National Conference organized by ShriVaishnav Institute of Management, Indore on 27th April, 2021. |
| 26 | Dr.G.T.Sasetharan | New FDI Policy in Retail – Issues and Challenges | National Conference on “FDI in Retail Sector: Opportunities and Challenges”, organized by ShriVaishnav Institute of Management, Indore on 27th April, 2021. |
| 27 | Dr.G.T.Sasetharan | Quality Aspect of Management Education in India | National Conference on ‘Innovations for Sustainable Growth in the Global Market’, organized by PadmashreeDr.D.Y.Patil Institute of Management Studies, Pune, during March 1-3, 2021. |
| Academic Year 2019-2020 | |||
| 1 | Dr.A.Ravisankar | Intellectual Property Right and International Economic Development | National Conference on Metamorphosis of Modern Management and Research(3MR) organised by School of Management Studies, Bannari Amman Institute of Technology, Tamil Nadu on 6.03.2020 |
| 2 | Dr.A.Ravisankar | Impact of Coronavirus On Education Sector | International conference on Global Economic Impact On Covid-19 by Kaamadhenu Arts and Science College, 9th and 10th June 2020 |
| 3 | Mr.D.Nidhyananth | Global Recession and Role of RBI in India, | Two Day National Conference on ‘Global Financial Crisis and Its Impact on Indian Economy’ held at Kakatiya Government Degree & PG College, Warangal, during November 12-13, 2019. |
| 4 | Mr.D.Nidhyananth | Risk Capital Mechanisms for SMEs in India | National Conference on ‘Organisation and Working of Financial Sector in India’, organized by the Department of Management, Alluri Institute of Management Sciences, Warangal, during September, 23-25, 2019. |
| 5 | Mr.D.Nidhyananth | Whither Factoring in India | National Conference on ‘New Horizons in Financial Services Management – Challenges and Solutions’, organized by the Department of Commerce and Business Management, Kakatiya University, Warangal, on April, 25, 2020. |
| 6 | Mr.D.Nithyananth | Challenges Faced By E-Commerce Firms Due To Covid - 19 | International Conference on Global Economic Impact On Covid-19 by Kaamadhenu Arts and Science College, 9th and 10th June 2020 |
| 7 | Dr.K.T.Kalaiselvi, C | A Holistic Understanding of Business | National Conference on Holistic Vision of Ideal Living organized by Holistic Science Research Center at Surat, April 2020 |
| 8 | Dr.K.T.Kalaiselvi, C | Strengthening Human Capital through Management Education: Some Reflections | National Conference on “Trends and Challenges in Management Education “ held at by Railway Degree College, Hyderabad August 2020 |
| 9 | Dr.K.T.Kalaiselvi | Covid-19 : Its Impact On The Telecommunications Sector In India | International Conference on Global Economic Impact On Covid-19 by Kaamadhenu Arts and Science College, 9th and 10th June 2020 |
| 10 | Dr.S.Kalaivani | The Economic effects of Covid 19 on learning losses during times of closed schools | International Conference on Global Economic Impact On Covid-19 by Kaamadhenu Arts and Science College, 9th and 10th June 2020 |
| 11 | Dr.S.Kalaivani | Financialisation of Commodities in India | 66th All India Commerce Conference of the Indian Commerce Association, Bangalore University, Bangalore, December, 2019. |
| 12 | Mr.V.Prakash | Agricultural Commodity Derivatives in India – A study on Mentha Oil Futures | International Conference on Managing Change in Business and Economy, Pacific University, Udaipur; April, 2019. |
| 13 | Mr.V.Prakash | Fusing Big data and 3PL- Opportunities and challenges | 9th ISDSI International Conference, Jan 2-4, 2020, Goa, India |
| 14 | Mr.V.Prakash | Price impact of block trades in NSE | 8th ISDSI International Conference, Jan 2-4, 2020, Pune, Maharashtra India. |
| 15 | Mr.V.Prakash | Employment Strategy For Daily Labour Migrants | International conference on Global Economic Impact On Covid-19 by Kaamadhenu Arts and Science College, 9th and 10th June 2020 |
| 16 | Ms.M.Sathya | Attributes of Entrepreneurs in Family and non-Family Businesses – A Comparative Study | First Asian Invitational Conference on Family Business, at Indian School of Business, Hyderabad, during February 1-3, 2020 |
| 17 | Ms.M.Sathya | Entrepreneurship Education in the Indian Context – Towards a New Model | National Conference on Entrepreneurship Education: Status and Future Initiatives, at NIMSME, Hyderabad, on March 26, 2020. |
| 18 | Ms.M.Sathya | The world after covid-19 and its impact on global economy | International Conference on Global Economic Impact On Covid-19 by Kaamadhenu Arts and Science College, 9th and 10th June 2020 |
| 19 | Mr.K.R.Vijayakumar | Start-ups in the Indian Context | International Conference on Entrepreneurship and Management at University of Hyderabad, Hyderabad, India on July 26, 2019 |
| 20 | Mr.K R Vijaykumar | Lockdown Effect On Education Sector | International Conference on Global Economic Impact On Covid-19 by Kaamadhenu Arts and Science College, 9th and 10th June 2020 |
| 21 | Dr.G.T.Sasetharan | Causes of Organizational Stress among employees working in Select Garment companies in Tirupur District | National Conference on Metamorphosis of Modern Management and Research(3MR) organised by School of Management Studies, Bannari Amman Institute of Technology, Tamil Nadu on 6.03.2020 |
| 22 | Dr.G.T.Sasetharan | Retailing in India – Challenges and Opportunities | International Conference ‘Global Business Recession: Lessons Learnt’ Organized by Prestige Institute of Management, Gwalior, Jan 8-10th 2020. |
| 23 | Dr.G.T.Sasetharan | Green Marketing – Greener Pastures? | National Conference on ‘Innovations in the Route to Win Markets’ Organized by Institute of Public Enterprise, Hyderabad, 3rd and 4th December 2019 |
| 24 | Dr.G.T.Sasetharan | Effects Of Covid-19 On It Industry- Challenges And Opportunities | International Conference on Global Economic Impact On Covid-19 by Kaamadhenu Arts and Science College, 9th and 10th June 2020 |
Books/Monograph Published
2025-2026
| S.No | Author | Book/Monograph Title | Publisher | Year |
|---|---|---|---|---|
| 1 | Mrs. D. Kalaiselvi | E-Business Management | BR Publications | 2026 |
2023-2024
| S.No | Author | Book / Monograph Title | Publisher | Year |
|---|---|---|---|---|
| 1 | Dr. A. Ravisankar et al. | Emerging Paradigms in Multidisciplinary Research | Weser Books | 2023 |
| 2 | Dr. A. Ravisankar | AI Impacts in Digital Consumer Behavior | IGI Global Publishing Tomorrow’s Research Today | 2024 |
| 3 | Dr. A. Ravisankar | Enhancing Consumer Behavior and Experience Through AI-Driven Insights Optimization | IGI Global Publishing Tomorrow’s Research Today | 2024 |
| 4 | Dr. A. Ravisankar | Harnessing 6G for Consumer-Centric Business Strategies Across Electronic Industries | IGI Global Publishing Tomorrow’s Research Today | 2024 |
| S.No | Author | Book / Monograph title | Publisher | Year |
|---|---|---|---|---|
| 1 | Dr.A.Ravisankar | Economic Studies on Automobile Management: Working Capital and Investment Analysis | IGI Global Publishing Tomorrow's Research Today | 2023 |
| 2 | Dr.A.Ravisankar | Emerging Paradigms in Multidisciplinary Research | Weser Books | 2023 |
| 3 | Dr.K.T.Kalaiselvi | Recent Trends in Humanities and Social Sciences. | Akinik Publications | 2019 |
| 4 | Mr.D.Nidhyananth | Marketing Management | Himalaya Publication | 2018 |
| 5 | Dr.A.Ravisankar | Security Analysis and Portfolio Management | Thakur publication | 2018 |
